In multi-brand department stores, you’ve probably already cracked for a set of lingerie or a swimsuit of the mark eight. This brand offers beautiful lingerie high range at affordable prices.
Created in 1968 in Rennes, eight is a business of creating collections of lingerie and swimwear. The name of this brand of lingerie is associated with the number “8”, horizontal, representing infinity. Eight would also symbolize the shape of the breasts of women.
THE BEGINNINGS OF THE MARK EIGHT
Eight begins, at the end of the 1960s, selling women to lingerie sets in major retailers and major multi-brand shops. Its purpose is to free the women of their corsets, and offer them more sexy models. She then puts at the disposal of women in Bras seamless. In the 1970s, eight places on the market a range of swimwear. Today, the sale of swimwear represents 40% of its turnover. Eight seeks constantly to be at the forefront of technology and fashion.
INNOVATION AND ACCESSIBILITY SOUGHT BY THE MARK EIGHT
Today, eight offers Bras ranging from chest 80-100 cm and the Cup A to F. A majority of women find so its size at eight. The brand is trying to adapt to all morphologies. It continues to offer lingerie quality with beautiful finishes at reasonable prices. In 2008, the brand eight bought the brand of lingerie Barbara, then innovating by creating the chrono in 2009 swimsuit, which dries very quickly. This technological innovation is made thanks to the new material of the mark 8: Aquatech.
Eight demonstrates avant-gardism also launching on the market of organic cotton lingerie. “Eight is biotiful” offers three different models of biological Bras, including a lacking rebar, one with balcony, and a last hull. The brand offers to women in Bras which are comfortable and sensual while respecting the environment. And it goes even further in his ecological approach: its biological models are sold on a hanger eight recyclable plastic, and wear a recycled paper label.
The brand realize its best sales by exporting mainly to Europe, North America and the Australia. In 2008, its turnover amounted to 30 million euros. In 2010, she was bought by a British textile manufacturer named Wacaol Eveden. In the same year, a shop called Eveden eight opens its doors to Saint-Malo. Today, eight still has his workshop in France, Rennes. Since the 1960s, the eight brand constantly of modern and luxurious lingerie at affordable prices.