Christian Lacroix

While Christian Lacroix label suffer the adverse effects of the global crisis, the Arlésien do not give up, assuring his employees that everything will be done to remain “a fashion house to 200%.”Reaction honoring fashion designer who, despite suffering the brunt of mismanagement of the shareholders of the house (it has not been paid for several seasons), continues to give body and soul it. It must be said that man is above all a passionate dedicated to his art …

Born in 1951 in Arles, the small Christian seems predestined from childhood to a creative future. It must be said that around him, his family attaches great importance to the elegance, thus awakening early aesthetic sensibility toddler. The volumes of “The Illustrated Mode” 1860 – discovered in his grandparents – are also developing their imagination, while his native Provence, full of costume parties, warm colors and shimmering details, inspires a thousand dreams.

Moreover, the young boy discovered a passion for theater. It thus passes his free time making small figurines cardboard he dresses as the parts he decides to play. Later, when he attends true representations, it will redraw the costumes, fun to change and evolve them …

Interested initially by the museum curator profession, Christian Lacroix chooses to move towards studying history of art at Montpellier. That said, he soon felt the need to go to Paris to enjoy the cultural riches of the capital. He then enrolled at the Sorbonne, is working on his memoir (titled “The costume through painting in the seventeenth century”) and continued his studies at L’Ecole du Louvre , hoping to come out with the Conservative Diploma heritage. Yes but now, at the turn of multiple encounters his destiny catches up, prompting him to marry another career …

Everything starts when he met the press officer Jean-Jacques Picart, who introduced the midst of luxury. But it is when he falls for Françoise, his future wife, Christian Lacroix gained confidence and decided to go into fashion. In 1981 he returned home and Jean Patou.

Then sweeping new sunny flavors of Parisian couture (kinds of postcards of Venice and Spain), all mixed multiple historical references. Lacroix style was born, raising the enthusiasm of the fashion world. In 1987, the CFDA awards himself the award of “Most Influential Designer” …

At the same time, LVMH – in the person of Bernard Arnault – pushes Lacroix to fly with his own wings by making him join the harem of the group’s brands, thereby infusing him the necessary liquidity to the creation of a fashion house. At the same time, he also won the post of artistic director at Emilio Pucci .

Prolific, the designer creates all directions: ready-to-wear, accessories, lifestyle … not a medium escapes him. In parallel, it is the same way to satisfy another of his passions: his love of stage costumes. He and many designs for both opera for the theater.

The man is quickly becoming one of the jewels of French haute couture: his glittering parades, true kaleidoscope of epochs, traditions and folklore clothing, seduce both the rich American clients that mass which, even if it can not s offer its toilets, appreciates this designer who is not reluctant to enter their world.

Indeed, Lacroix likes to develop their creativity outside of podiums. Thus he will design the costumes of Air France personnel, appoint a postage stamp, repackage editions of the Petit Larousse and affix his touch to the design of the TGV …

However, its collections might be more exalted, her wedding dresses more insolent and enthusiasm perfectly intact, the house barely generate profit.In 2005, LVMH decides to separate from her beautiful bird by selling it to an American company: Falic group. It decided to invest heavily in order to boost the development of the brand. What follows the opening of two stores in the USA.

Unfortunately, the bad times – causing the drying up of US and Japanese fortunes main clients of the house – its downfall. For if the brand has never made any money, she lost in 2008 more than ten million … The designer then denounces mismanagement but remains in his post, despite not being paid for many months.

June 2 placed in receivership with six months of observation, the house Lacroix is now suspended. The question is whether, despite the fierce desire of the designer to be present during the week of Haute Couture, he will be given the means to be for the 22nd consecutive year at the height of his dreams … Camargue