Cutler and Gross

Ultimate reference in optics hype, the Cutler and Gross claw celebrating its 40 years of loyal service as exceptional spectacle. It must be said that if the glasses have become a fully fledged fashion accessory, it is partly thanks to these two young Britons who decided in 1969 to revolutionize the environment, transforming them into aesthetic product much more superficial than utilitarian. ..

If today choose a pair of glasses requires as much care and thought, this is because these have become the stooges of the style or the ones the footwear. The glasses are also often blank correction, essentially located in the frame. Contrary to popular belief, this optical design approach is much more recent than we can imagine …

Indeed, even in the 60s, the glasses are hardly flattering. Wear them by necessity and they are experienced as a constraint. That’s when two students in mind, Tony Gross and Graham Cutler, get to know; they share the same ambition: to dust off the middle of the optics. At the end of their course, one goes perfect his technique at Oliver Goldsmith, while the other is immersed in the bohemian bars of Soho festive …

A few years later, after opening each their own shop and before the offer no relief offered by their suppliers, both former accomplices decide to set up a new business. They are then persuaded to revolutionize their industry by transforming conventional frames design pieces.

They, however, face the skepticism of manufacturers, who make for soft illuminated. Far from being slaughtered, the two young people continue their research. Persevering, they will eventually find a talented craftsman, giving credence to their innovative desires, began making models.

The Knightsbridge store begins to see people scroll to the tastes vanguard, sensitive to art and innovation enthusiasts: artists, singers, designers and lords fell under the spell of Cutler and Gross creations. Soon the patterns are spreading in the All-London, eventually landing in magazine fashion spreads.

If in the 70’s success is undeniable, but it is not comparable to that they will experience following the launch of its collection of sunglasses (at the time, they indeed understood before anyone else that the solar market was under-exploited). This is far beyond the borders, registering in letters of fire the Cutler and Gross name in the heart of the history of fashion.

The two accomplices are so conscious of having fulfilled their dream: to combine comfort and appearance. But they have also helped to change the behavior of the company vis-à-vis the glasses, the latter being now brought much more to be seen than to see …

On the occasion of his birthday, the label reissued 6 of its flagship models and opens at the same time its own plant on English soil, thus gaining freedom of action. We bet that Cutler and Gross will continue to make long into the fashion world that extra bit of style they have managed to restore essential …