Function and style has since 1980 been the watchwords of Italian Fay. A brand with its sporty look well dressed in many ways set the standard for modern Italian style. The brand’s very first jacket, Quattro Ganci, still stands strong.
Diego Della Valle is perhaps best known for taking over his father’s skoateljé and turned it into the sneaker giant Tod’s. Less known in the Della Valles style empire is sportsko- and accessories brand Hogan and Fay, whose jackets worn as frequently used by Hollywood Celebrities such as stylish Italians.
In our country, however, the mark much less known. Perhaps it might be due to the distinctive southern style which is in complete contrast to the Swedish stripped upholstery. Fay does not shy away from mixing glossy high-tech materials with key details that speak of the garments functionality. But so too has the brand been at the forefront of combining modern materials and functional solutions with a portable urban style. Among other things, Fay was the first concept of having a detachable vest inside the outer coat.
Quattro Ganci (4 hooks) that was launched in 1980 became the brand’s big break. The jacket is inspired by the uniforms of American firefighters. Something that is clearly reflected in the characteristics hakknäppningen. The original model was made of nylon, but over the years there have been several versions in different materials. The brand’s spring collection shows the original jacket in slightly updated look with shorter and sportier cut.