It is no secret that our site like small niche specialist brands. An interesting novelty that just reached the Swedish market is sympathetic swimwear manufacturer Gerry St. Tropez, whose playful luxury makes one yearn for chilled glass of white and vacation along the French Riviera.
After a holiday in the Spanish Gerry de la sal founded a Mr. Saquet brand with sports journalist Fred Pisquel originally from St Tropez. The name was a combination of the two destinations, Gerry St Tropez. Pisquel was also co-founded the famous Vilebrequin, who produced their swimwear in the same Spanish factory Gerry St. Tropez until the early 90’s when Vilebrequin acquired by a large business group to move all production to Bulgaria. Gerry St. Tropez remained in production in Sabadell, north of Barcelona, where the brand’s swimwear produced today.
The style is under the brand inspired by the French Riviera with bright colors and strong patterns. But there are also more toned-down versions of the slightly more discreet customer. Model-wise is a little different lengths, but the overall shape is very classic. Thus neither speedoskort or baggy surf shorts.
Starting from this season are sold brand in Sweden. Swedish agent for the brand’s Colonial Office run by Linus Lauthers and Peter Åsbrink.
– Swimwear for men is still dominated by its own production and a few brand giants. There is no really interesting and unique brands in a reasonable price range. I would say to get product groups is equally simplistic. Men have become interested in a whole and it abounds with grim choices when looking socks, hats, bags, shorts and sunglasses. There must be hundreds of options to Gant and Eton when buying a shirt, but there are very few that compete with beach classic from Ralph Lauren, Quiksilver and Calvin Klein, says Linus Lauthers.
What do you think distinguishes trunks from Gerry St. Tropez?
– That’s swimwear that works both in the water shorts during the walk from the beach. All models are made of quick-drying polyamide or nylon with inside of cotton, which provides good performance and a good feeling.