We continue to look towards the spring collections and take us over to the British Isles, specifically London to look at Gieves & Hawkes. With Savile Row’s Richest address (No.1) in the back has gone from venerable tailor shop into a modern fashion brand.
Gieves & Hawkes is truly an institution when it comes to men’s fashion. The company has been around for over 240 years and was, according to some actually guilty of having produced the origin of what we today call the blazer.
Tailoring is still there but it is undoubtedly the company made the core of the business. On the company’s web shop sells everything from suits and jackets to casual clothing and accessories.
For spring they showed up collection London Collection designed by Jason Basma Jian. The idea behind the collection is to break up the classic dressy with casual elements today when carriers are not quite as formal as they once were. It shows, for example, the thin-knit cashmere sweaters or t of T-shirts under jackets rather than through shirt and tie.
One sees elements pointing more towards the Italian (Jason Basma Jian has worked for, among others Brioni) in the form of a softer jacket designs and suits and jackets can, for example, green, rust red and off-white rather than just classic navy blue and gray. Overall, the focus is on earthy tones and saturated pastels.
In addition to jackets and suits we see several shorter jackets in suede, for example, which works surprisingly well even in a more dressed pants for spring.
They have also made a small collaborative collection with Orlebar Brown which developed a series of swimwear, linen shirts and jackets inspired by the British adventurer Dr. Livingstone’s trips to Africa.