Jimmy Choo for H & M

An avid masstige collaborations, the Swedish giant never fails to draw in his nets claws more accustomed to the red carpet at the shopping spree clients of supermarkets. Thus, after the collection Matthew Williamson (who received a success), it is now the turn of Tamara Mellon (Jimmy Choo) to rhyme hype and low cost …

Expected in the shops by mid-November, the stamped cloakroom Jimmy Choo for H & M will not only offer a nice selection of accessories, contrary to the nature of the mark would have us believe. Indeed, Tamara Mellon will also consider the development of a ready-to-wear collection …

Recognized by his peers as a major label (she received in 2008 the title of “Designer Brand of the Year” at the British Fashion Awards), Jimmy Choo from the start attracted the elite of young posh women. It must be said that as a former head of the Accessories section of Vogue UK, Tamara Mellon knows whereof she speaks. At the time, it is so struck by the lack of proposals for shoes both glamorous and comfortable …

She decided to join one of the best Shoes London, Mr Jimmy Choo to start a new label. Soon, the alliance between the expertise of one and the aesthetic sense of the other havoc, so the first Jimmy Choo boutique opened in New York in 1998, followed by that of Los Angeles (now the headquarters of the All Hollywood). In 2001, the house begins to propose bags – which quickly meet the same success as the shoes – and extends its offer to optics.

If for the moment everything seems to succeed Tamara sublime, the beautiful endangered by embarking on a collaborative masstige having nothing to do with its association from one day to the Hunter brand . Indeed, the one that said “No matter what you wear as long as you have beautiful shoes and a cute bag” will this time have to take up a challenge: imagine as glamorous accessories to its usual, but with few resources, all without falling into the cheap …

It leaves us waiting the return – H & M should then deliver the first visual dropper – to judge the results. In case it proved potentially bankable, visit November 14 at the gates of the Swedish …