Louboutin Peter Lippmann

No known silhouette, no shapely thigh bankable nor supermodels disputing the star … at Christian Louboutin, only the shoe deserves attention and devotion. On the occasion of its latest advertising campaign, the shoemaker has entrusted his sweets fetish Peter Lippmann, photographer past master in the art of sublime objects through its neo lifes …

Between commercial clichés exposing a pump in just to showcase its crocodile reflections and advertising conceptual delusions cannibalizing the same issue of the campaign, it is rare to be confronted with images able to combine promotion, aesthetics and innovation.

Besides, squatting past the first 30 pages of Vogue and regularly inviting the heart of Elle magazine, the reader – and consuming – should be entitled to require in the matter a little more than banal photo on background of paradise beach.

But when Christian Louboutin combines with Lippmann (who does not hesitate to stage the divine shoes with red sole in the heart of still lifes of the 18th century), advertising becomes an art in itself that deserves one lingers there …

If historically lifes were originally intended to highlight the ephemeral and futile nature of beauty, power and pleasures (by the presence of dead flowers, chipped glasses, hourglasses, etc …) they lost in the 18th century their moralizing, retaining only their aesthetic dimension.

It is this continuity that Peter Lippmann began to mix vertiginous Louboutin creations of the delights of life, between sweets, fruit feast and Beluga caviar. The final report is startling, erasing anachronisms thanks to the harmony of the compositions and the common nature of the objects presented.

Besides being divinely aesthetic, this advertising campaign takes those who linger there on the paths of an artistic movement that, despite gathering dust in museums bottom end, and still retains all its relevance.

However, if Peter Lippmann is not trying to emphasize – as could have done a Caravaggio – the harmful nature of the annals of existence, we can not help making the comparison between the futility of a shoe off prices dipped in a bowl of sturgeon eggs and outrageous wealth of a few tables immortalized by the still lifes of the time. The splendor of yesterday then join those of today, losing meantime nothing indecency …

That said, without the luxury of creation, the richly carved objects and exceptional dish, history sorely lacking luster. Despite all moral sense, Christian Louboutin seems we finally as useful as any RSA …