Mango Invites Scarlett Johansson

With his tousled blond hair, her seductive pout and wonderful curves, very Hollywood Scarlett Johansson replaced his partner Vicky Cristina Barcelona in the heart of the Spanish label Mango. His A / W campaign 2009-2010 will thus see the Woody Allen play the role of a young woman languid, the sex appeal mutineer …

If Mango is not as popular with fashionistas its Iberian colleague Zara, its e-shop chic sorely lacking and that his collections are often uneven, its capacity can not take him to poach for its most beautiful countryside and charismatic muses …

It has seen it succeed Lou Doillon, Milla Jovovich or Diane Kruger, as many young women who, by their aura successful, were able to get the media treat the subject Mango. Indeed, it often goes more interviews of the guest star and comments by the marketing staff (to highlight the relevance of their choices) that a review in due form of the new collection. ..

This strategy – to dwell on the sublime gift wrap without much mention its content – in any case seems to succeed at the sign, which recurrence in 2009 by inviting the carnal Scarlett Johansson to take the pose. If you believe the press releases, Mango looking through it to boost its image by giving it a facelift both playful, cool and urban.

However, in view of the first shots have filtered (so well orchestrated), point referring to his youth was more like a Scarlett see maximum use of the famous sticky fiber glamor to the skin. Also, when mentioning the word “serenity” and “elegance” to describe what symbolizes the actress in this campaign Mango , the pill is hard to pass.

I must say that we had some difficulty finding the young woman furiously elegant faux leopard fur or duo bra / slim coal. Sexy, mischievous, suggestive … maybe, but are seeking nothing else, we might be disappointed.

In the end, if Miss Johansson is one of the most promising actresses of her generation (both hypnotic in “Lost in Translation” and incandescent in “Match Point”), the role model eventually becomes her little, as we seek to accentuate a glamorous nature, under the flashes, turns quickly to flirt with surjeu …