Picture Me – Sara Ziff

Whether the “Dressed for winter” Mademoiselle Agnes, the fashion sweetened fictions like “The Devil Wears Prada” or the documentary “The September Issue” (taking the party to follow the High Priestess of fashion daily), no video project had so far dared to go to the other side of the mirror, where the glamor is fading, giving way to a harsh reality, disturbing ..

Contrary to what one might think, “Picture Me” is in no revenge of a bitter dummy lack of recognition. This is indeed a documentary seeking neither to blacken the trait nor stigmatize the world of modeling , but rather to show what is usually ignored. Everything begins when the model Sara Ziff – we could see among others the heart of Calvin Klein campaigns, Stella McCartney and Dolce & Gabbana – decided, with her boyfriend at the time, to film the scenes parades. The project is then more innocent …

However, over the word of those girls who are finally gives never taken the opportunity to express themselves, the duo begin to see the dark side of fashion and decided to further interviews. After five years of film, Sara Ziff and Ole Schell end up with a mini media bomb, highlighting more than the “classic” anorexia problems hitting the models microcosm …

We learn that many are very young models (15 years), completely inexperienced, let themselves sexually abused by some photographers among the most prestigious. One of them in particular said that his agency was asked – to 16 years – to spend the night with star photographer …

Of course, most of these models will not speak, not knowing where the boundary between the correct professionally and what to refuse. Nestled in an environment where money flows freely, where days stretch far beyond the reasonable and where the boundaries between work and private life are very blurred more than ever, these teenagers turn out to be prey easy.

Sara Ziff also reveals a story that allows us to take the measure of the omerta imposed on these practices: the eve of the film, one of the interviewees mannequins has begged to remove the part where she unveiled the name of the photographer who abused her …

in the end we can only salute the courage of the young director who, knowing very well that the world of fashion in her hold it against, wanted to break this law of silence aura of glitz and champagne …