Juniper Research has published a report that estimates sales in the wearable devices segment. According to his data, in 2018 will be in use 57 million products to quantify physical activity, tripling the 19 million with which according to the consult will end the year.
This growth will confirm these traditional quantitative bracelets as the main players in the market up to that moment. However, from then on will be the smart watches that will take over and become the most popular products on the market.
One of the clear protagonists in this regard will be Apple Watch, the smart watch that Apple has already presented but will not be launched until the first half of 2015. According to various reports the Cupertino companyexpects to sell 15 million of these watches during the first Year for sale.
Leading quantifiers-with Fitbit at the top-could have problems for this reason, and according to Juniper Research Fitbit’s decision not to integrate with Apple Health could complicate his future. There will be other devices that combine quantification with some notifications, but according to the consultant, consumers who are more concerned about the aesthetic aspect will prefer those watches rather than bracelets in which “the function on the shape format is prioritized.”