We are in July and it is high time for the season’s swimwear. Today we will look at the spring and summer collection from Swedish Nikben. A bet on color and playfulness, not only in products but also in the company’s inspiring campaigns.
Behind the company Nikben stands Swede Niklas Abrahamsson (Nik) and Benjamin Lega (leg).They met during a trip to Spain several years ago and quickly became friends.
Since its first collection last spring where the majority took inspiration from the pastel beach life on the Mediterranean and the Hamptons in the 1950s and 60s have for the season launched another 9 prints.
The philosophy behind the brand is to develop the concept of colorful and playful patterns, but to take it to the next level. Not only select small flowers or animals without a major understatement as donuts, eggs or even sushi pieces as a tribute to Japanese sushi master Jiro Ono.
The company has expanded impressively fast and is at present in 17 countries worldwide.
The trunks are typically priced € 95 and are all buying through the company’s web shop.
We are not in the business of selling swimwear. We sell dreams of summer, sun and happy moments. This collection is a testament to all that with prints that are more cheerful and colorful than ever. – Benjamin League, co-founder of Nikben.